Bureau Veritas is proud to accompany "Cơm ViệtNam Rice" on the journey to land in the European market

Following the success of "Cơm ViệtNam Rice" distributed at Leclerc supermarket chain in early September 2022, Loc Troi continues to bring the Vietnamese rice brand into Carrefour supermarket chain. It is known that these are the two leading distribution systems with a total of nearly 800 hypermarkets and more than 3,000 supermarkets and convenience store chains across France.

Image: Customers visit the Cơm ViệtNam Rice at Carrefour Collagen supermarket, France.

BUREAU VERITAS IS PROUD TO BE A PART OF THE LOC TROI GROUP'S JOURNEY TO CONQUER THE EUROPEAN MARKET

As a member of Bureau Veritas Group, which has nearly 200 years of experience in the field of testing, inspection, and certification (TIC) for multi-sectors based in France, Bureau Veritas Vietnam confidently inherits advanced techniques, extensive expertise as well as a network of experts from more than 160 countries around the world. We support businesses to meet market challenges on issues related to quality, health, safety, and environment (QHSE) as well as sustainable practices globally. Our certifications are recognized by international organizations and governments worldwide. For agriculture and food in Vietnam, we are one of the leading entities to help businesses realize the strategy "From farm to fork". This is also one of Bureau Veritas' leading strengths when it comes to supporting businesses in each step to export goods to the world market.

Mr. Nguyen Hiep, BVAQ Vietnam Manager—a member company of Bureau Veritas in the field of food testing—said, "BVAQ Vietnam is honored to accompany Loc Troi Group in controlling technical requirements for food safety to meet highly strict barriers in the European market, especially the French market. The distribution of ‘Cơm ViệtNam Rice’ by Loc Troi at major hypermarkets in France is a testament to the right direction of the Group in developing and fine-tuning the rice value chain from Vietnam to all five continents with pure Vietnamese origin and brand. We realize the importance of the services we bring to our customers so our motto is to put prestige and quality first. At BVAQ, we have a team of experienced professionals with state-of-the-art analytical systems and instruments capable of monitoring each step along this value chain from growing rice fields to processing facilities; our test methods and results are met current regulations as well as international standards. We are proud to be a reliable partner of Loc Troi as well as many leading enterprises in Vietnam today.”

Regarding rice inspection, Ms. Nguyen Tuyet Nga - Bureau Veritas Vietnam's Agri-Commodities Manager added, "We are honored to accompany Loc Troi throughout the journey of bringing Vietnamese brands to the EU market. The fact that "Cơm ViệtNam Rice" is accepted in French market shows Vietnamese rice is qualified to join the international market with confidence. In order to improve competitiveness and build a brand for Vietnamese rice, businesses need to meet the standards of each market. This is something that Bureau Veritas always confidently supports and accompanies you. Bureau Veritas' brand is associated with "quality". We have extensive experience in rice inspection with a team of experts with over 10 years of experience in the field of inspection and are continuously re-certified to ISO 17020, and ISO 17025 for rice testing, being a member of GAFTA - Grain and Feed Trade Association. Bureau Veritas is constantly improving in its commitment to quality rice inspection services for all markets.”

A JOURNEY FOR VIETNAMESE RICE BRAND AT EUROPEAN RETAIL CHAINS

Vietnam has risen to become one of the leading rice producers and exporters in the world. Recently, Vietnamese rice has been distributed under an overseas importer's brand name and exported in plain bags. Many domestic agricultural enterprises and corporations have pursued the establishment of rice production chains according to high-quality standards. The pioneering "footsteps" of Loc Troi Group in Europe are a good sign for Vietnam's agricultural industry; their success affirms the position of Vietnamese rice in the world market. Distributing Vietnamese rice brands in France is important to both countries because this is the first major commercial contract implemented on the basis of the EU-Vietnam Free Trade Agreement (EVFTA). This shows that the Agreement is effective and creates favorable conditions for Vietnamese rice to be exported directly to Europe. Europe has substantial entry barriers to entering its market. Suppliers of agricultural products must comply with quality assurance procedures and commit to stable output, which requires businesses to have a long-term and sustainable strategy. In order to enter the market, Loc Troi rice meets the highest requirements that the European market asks for in terms of farming processes, standard crop protection products, and human-centric and environmental protection in large-scale agricultural production. Harvesting in the field, drying and storage must be done at a suitable time to ensure the best quality rice.

OPENING OPPORTUNITIES FOR VIETNAMESE BUSINESSES

The Ministry of Industry and Trade will continue to promote the advantages of EVFTA, coordinate with domestic exporters and importers in foreign markets, and fully exploit the advantages of this trade agreement to meet the commitments and promote exports to European countries. This is an opportunity for Vietnamese businesses to tap into the potential of the world's fastest-growing consumer class. Contact us for more information to help businesses export goods to international markets.