DURABILITY VERIFIED
BY BV MARK
YOUR CHALLENGES
Consumers are open to purchasing more durable fashion items, as well as repairing and keeping them for far longer. How do you satisfy your customers who are willing to purchase more durable products? How do you verify your product is durable? Is your special functional claim (e.g. water resistance) verified by a 3rd party lab?
What are the scientific proof methods you use to demonstrate your products’ durability and performance before you make your marketing claims such as “colour remains like new after XX* washes”, “appearance Looks New/Same after X washes” and etc.?
By leveraging BV’s performance testing protocols, you can enhance your customer trust with verifiable durability claims with BV Mark.
INTRODUCING DURABILITY VERIFIED BY BV MARK
Improving the durability of your garment and textile products is crucial, and it can fail in many ways, for example, the way it washed and dried, the way it used and sometime could be the product itself. To prevent the risks of failures, laboratory testing is crucial. At Bureau Veritas, we have full-quality lab testing capabilities with uniquely designed protocols to meet your durability and performance requirements. You can leverage our BV Mark to verify your product durability and performance claims, in which you can enhance your end customer trust.
DURABILITY CLAIMS STATEMENT EXAMPLES:
 | ”Water resistance after 20 washes as per care instructions” |  | “Wearable after 20 commercial dry-clean for knit garments” |
TYPE OF DURABILITY TESTS AND CLAIMS VERIFICATION
 |  |  |
Colorfastness | Appearance | Fabric Strength |
“Colour remains like new after XX* washes” | “Appearance Looks New/Same after X washes” | “Seams durable to X grabs”
|
*REMARK: Actual statement to be verified based on client final agreed numbers (e.g. after 20 WASHES)
BV MARK VERIFICATION PROCESS
Bureau Veritas has long partnered with different industry stakeholders to assist in product quality and compliance. With our BV Mark and our comprehensive testing solutions, you can improve your product quality at the same time enhance your competitiveness with a trusted and verifiable claim.